| What
makes a good website? - Content
There used to be a web design saying that went
"Content is King"! It was true in 1997 when Nettix first
started designing websites when the Internet was still in it's infancy
and it's just as true today. Lots of visitors to your site will
be disappointed if your site doesn't have the content they are looking
for. Content is the thing that will turn browsers into buyers.
If you are a recruitment company - show your visitors
your vacancies.
If you are an estate agent - show your visitors
your properties.
If you sell juggling balls - have a help forum
to teach people how to get started learning how to juggle.
Lots of companies disregard the need for content,
to their cost. When was the last time you visited a site and couldn't
find what you were looking for? How long did you stick around? The
next site is always just a mouse click away, so once you have a
visitor to your site you'd better make sure your site is "sticky"
enough to keep him or her around long enough to decide that your
company is the one they want to do business with.
At Nettix we understand that coming up with great
content is not always easy, and we have lots of ways to help you.
Generating great content needs time and effort,
unfortuntely there are no short cuts. But our background in marketing
can really help us to help you. But we won't kid you that a site
without content is not going to help you make the most of the opportunities
on the web.
We'll be honest with you about what we need from
you to make your site a success. |